Welcome to Main Street Bernardsville
Welcome to Main Street Bernardsville
Celebrating our downtown.
Supporting our businesses.
Bringing our community together.
Our Impact on Bernardsville

A GRASSROOTS, VOLUNTEER RUN EFFORT
We are a charitable nonprofit organization supported by Main Street New Jersey, and a Main Street America Affiliate, utilizing strategies to help revitalize and engage the community of Bernardsville, NJ. There are always things to do in Bernardsville!
OUR MISSION
Main Street Bernardsville is a volunteer-driven nonprofit dedicated to enhancing the vitality, character, and economic strength of Bernardsville. Through the Main Street Four-Point Approach® — Organization, Economic Vitality, Design, and Community Engagement — we collaborate with businesses, residents, and local partners to foster a vibrant, welcoming, and resilient downtown.
We are a Main Street America Affiliate Member
We follow the strategies of Main Street America’s 4-Point Approach. This system works independently as four separate teams yet cohesively as one group to achieve results of economic development through historic preservation. Main Street Bernardsville is run by a Board of Directors and an Executive Director, with the support of volunteers on each of the 4-Point teams. Each team is highly active in achieving results for our vision.
The four-point Approach includes Teams in Promotions, Economic Vitality, Design, and Organization.


Organization
Main Street Bernardsville provides the leadership, structure, and coordination necessary to support a sustainable revitalization program. Through effective governance, volunteer engagement, partnership development, and fundraising, the Organization Committee ensures strong program management, broad stakeholder participation, and alignment with municipal goals and priorities.

Design
Main Street Bernardsville enhances the physical environment of the district by preserving historic assets and improving the overall appearance, safety, and walkability of the streetscape. Working in collaboration with municipal departments and property owners, the Design Committee advances public realm improvements, placemaking initiatives, and design standards that reinforce Bernardsville’s unique character and support economic activity.

Community Engagement
Main Street Bernardsville positions the district as the center of community life by creating a positive and consistent image for Bernardsville. Through coordinated marketing, special events, and community-focused programming, the Community Engagement Committee increases visitation, supports local businesses, and fosters civic pride among residents and visitors.

Economic Vitality
Main Street Bernardsville strengthens the district’s economic base through market-driven strategies that support local business recruitment, retention, and expansion. The Economic Vitality Committee encourages private investment, promotes adaptive reuse of underutilized properties, and enhances the competitiveness of independent and entrepreneurial businesses to ensure a diverse and resilient local economy.




