WHat we do
Our Mission
To establish a positive image for Bernardsville with a safe and walkable environment, honoring our charm and history, creating a sense of community, fostering economic stability through local spending initiatives and events, and promoting connectivity.
We follow the strategies of Main Street America's 4-Point Approach. This system works independently as four separate teams yet cohesively as one group to achieve results of economic development through historic preservation. Main Street Bernardsville is run by a Board of Directors and an Executive Director, with the support of volunteers on each of the 4-Point teams. Each team is highly active in order to achieve results for our vision.
"We believe Main Streets are for everyone. At the core of our approach to revitalization is a commitment to creating places of shared prosperity, equal access to opportunity, and inclusive engagement. Main Street America models and champions this vision through our actions and programs."
The four-point Approach includes Teams in Promotions, Economic Vitality, Design, and Organization.
Promotions
Marketing an image for a community is a crucial component in revitalization. Regular, consistent events, promotional programs and other initiatives that create a welcoming and positive environment for Bernardsville is this team's focus.
Economic Vitality
All businesses have a life stage. Whether you are considering opening a new business, in a growth stage, or considering retirement, EV team members organize tools, events, learning opportunities and collaborate with community partners including a Chamber of Commerce to effectively support the Bernardsville business community.
Design
A community should be visually appealing. Creative placemaking, historical preservation, activating public spaces, regular maintenance of the walking districts and more visually appealing projects are on the agenda for this team, aiming for 2 to 3 completed projects per year.
Organization
Main Street programs are grassroots, volunteer led. As a 501(c) 3 non profit, we rely on donations, sponsorships, and grants to support the work of the other three teams as well as the organization overall. This team works on developing relationships with local community groups, gathering funding for projects and programs, and coordinating volunteers for all efforts.